In a New York Times Style profile story, Deena shares her personal journey of growing up in Siberia and moving to the US. After never quite fitting in, she realized the need to embrace her uniqueness and build a social shopping platform that empowers users to express themselves.

WWD reports Wanelo is revolutionizing social commerce by making a half-million products available for purchase directly within the app.

Re/code reveals the launch of 'Buy on Wanelo' to allow over 200 brands to sell products directly within the app.

Marie Claire names Deena one of the three women changing everything in the tech industry.

Fast Company names Deena as one of their "Most Creative People in Business" for being any retailer's social solution.

In a Bloomberg BusinessWeek cover story, Deena shares her path to success of building Wanelo into a digital mall that brings millions of products together in one place.

Forbes features Deena as one of the power women who are changing the face of retail by reinventing how and where we shop online.

Fox Small Business reports that Wanelo and Shopify launched a partnership that aims to further help level the playing field for independent e- stores.

L2 interviews Deena about 'Buy on Wanelo' and the future of social shopping.

WWD highlights Wanelo's successes with retailers, noting a conversion rate 4x higher than any other social network.

Glamour Magazine names Deena one of 35 women under 35 who are changing the technology industry.

Deena talks to Cosmopolitan about her path from Siberia to San Francisco and how she built a startup used by millions.

Deena makes Details Magazine's 2014 Digital Mavericks list as one of the tech innovators revolutionizing our cultures and our lives.

Inc.com discusses how Wanelo is leading the charge in cracking mobile commerce by solving all of shopping's hard problems.

Upstart Business Journal writes how Deena is the woman changing shopping by building the world's new social, digital mall.

Refinery29 gives a tour of Deena's 3,000-square-foot "serious playhouse" in San Francisco.

WWD recaps Deena's session at the Retail & CEO Summit and discusses how Wanelo is successfully tackling the social commerce phenomenon.

Deena gives Forbes readers four practical ways to find their life's passion and a career they love.

Investors Business Daily reports Nordstrom is integrating Wanelo trending products into over 100 physical stores across the country.

Racked discusses how brands like Nordstrom, Sephora and lululemon are using Wanelo to engage consumers and drive conversions.

WWD reports brands are seeing higher traffic and conversions from Wanelo than other social networks.

The San Francisco Chronicle names Wanelo as a leading fash-tech company, changing the way consumers shop.

Re/code reports that Deena has joined Wet Seal's board of directors to help the company better understand what today’s customer expects in terms of an online, social shopping experience.

Financial Times reports that companies like Wanelo are the leading the way as new shopping destinations for young consumers who are increasingly moving online.

Deena tells female entrepreneurs how to turn the "challenges" of being a women in tech into opportunities.

The San Francisco Chronicle talks to Deena about Wanelo, fashion and her favorite Bay Area hangouts.

Refinery29 includes Wanelo's vibrant, Squishable-filled HQ as one of the coolest startup offices in San Francisco.

Vanity Fair names Deena to The Next Establishment, an annual listing of fifteen up-and-comers to keep an eye on.

Fortune interviews Deena about exciting tech sectors, living a balanced life and the difficulties of entrepreneurship.

Deena discusses Wanelo's viral growth, her experience being a female on top in a male-dominated industry, the importance of cultivating personal style, and why it's key to have a single focus on shopping and commerce.

CNNMoney reports that Wanelo is the hot online mall drawing millions of shopaholics, who spend an average of 50 minutes per day on Wanelo, and brands are quickly catching on.

In a TV interview with Bloomberg West, Wanelo investor and board member Ann Miura-Ko of Floodgate Capital discusses how she has never seen growth and engagement metrics like Wanelo's and how she views the company as the next big thing.

AllThingsDigital writes how Wanelo is a social shopping sensation not just by the company's vision but by the company's commitment to having fun as a team while creating value for users—and Deena's love of Squishables.

Forbes writes that Wanelo is taking a different approach to ecommerce with its social shopping service and vision to provide a single place for people to organize all of their shopping.

Racked.com discusses how Wanelo's social shopping experience is changing the way people shop for the holidays and will soon be the one-stop shop for all online shopping.

The New York Times writes Deena started Wanelo to end the fragmentation of shopping and analysts believe sites like Wanelo are the future of purchase intent.

Fortune writes how Wanelo's combination of collecting and shopping has young women flocking to the site and how Wanelo is expanding its reach to make Wanelo for everyone.

AllThingsDigital writes how Wanelo is bringing the online world to the offline world by personalizing the experience based on user behavior and activating the physical world through social interaction.

Glamour highlights Wanelo as the best way to build your universal wishlist and covers the holiday wish lists of some of Wanelo's most influential and stylish users like actress Jamie Chung, P.S. I Made This, Snob Essentials and The New Potato.

In a profile on Wanelo, GigaOm shares Deena's early days starting the company and how it has grown with a sticky audience and sits at the intersection of social media and ecommerce.

Fox Business News writes Wanelo could be the next verb in the digital dictionary as millions of shoppers use Wanelo to follow stores, products and other fellow users on one platform.

Mashable interviews Deena for its Tech Innovators series on what is so different, useful and successful about Wanelo's platform.

BuzzFeed writes how Wanelo's booming community of dedicated shoppers is catching the eye of retailers everywhere.

The New York Times writes that Wanelo is one of the first companies to make sense of the riotous selection of goods online - and could be the next big technology startup out there!

Deena shares advice on ways to empower yourself as an entrepreneur and build something you love.

The Cut releases their ultimate guide to creating holiday wish lists this year using Wanelo.

CNBC highlights Wanelo as the ultimate app to guide you through the holiday shopping crunch and find the perfect gift.

In a video interview with TechCrunch, Deena discusses Wanelo's new search and stories features and the impact of these new features for retailers such as Urban Outfitters and many others, who now have more followers on Wanelo than any other social platform.

Deena talks to Refinery29 on the future of shopping.

Lucky Magazine writes about their obsession with Wanelo, calling it "the shopping mall of your dreams."

Deena offers career advice for women who are just starting out in the technology industry.

Glamour recaps its first-ever Fashion Hackathon co-hosted with the Council of Fashion Designers of America (CFDA), where Deena was part of an all-star judging panel searching for the next big game, app or tool for fashionistas.

Entrepreneur Magazine writes Wanelo is giving ecommerce a social twist and shares why Wanelo has taken off.

GigaOm shares that Wanelo believes we’re going to see a shift in power when it comes to social shopping.

TechCrunch writes, “If anything on the Internet is like a mall right now, it’s social shopping site Wanelo.”

VentureBeat reports that Wanelo 3.0 makes ecommerce less ‘primitive’ by organizing products around people.

DailyCandy features Wanelo in its weekly "Download" of the best new music, apps and videos.

The New York Times reports Wanelo is quietly flying under the radar and picking up speed as a top social commerce destination.

PandoDaily writes that Naval Ravikant has joined the board of Wanelo, in which the company is giving users the power to organize products online in the same way Twitter gave users the power to organize information online.

Fast Company reports that recent data shows that style-driven startups have the power to shift tech’s gender balance and bring more women to the tech table. Deena is an example of female tech entrepreneurs creating something of value and seeing tremendous opportunities.

Deena participates in a video interview with TechCrunch about Wanelo's growth and vision.

Time Magazine includes Deena among a list of female entrepreneurs gaining strong traction.

Mashable lists Wanelo as one of the best shopping apps and says "it’s ingenious, it’s addictive."

GigaOm writes that Wanelo’s redesign puts users in charge as it eyes a wider audience.

Teen Vogue lists Wanelo as one of the top 10 new places to shop online.

TechCrunch shares a recent study by Piper Jaffray, in which of the 5,200 teens surveyed, Wanelo appeared as the top write-in favorite social media site and #5 favorite online shopping website.